Sans Normal Tili 2 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, subheads, branding, posters, packaging, modern, confident, crisp, editorial, neutral, contemporary branding, editorial clarity, refined display, clean utility, sharp terminals, tight apertures, clean curves, sturdy stems, subtle taper.
This typeface uses clean, mostly unbracketed strokes with pronounced contrast between thick verticals and thinner connecting strokes. Proportions read on the wide side, giving letters a stable, open stance, while counters are compact enough to keep words dense and efficient. Curves are smooth and controlled, with crisp joins and terminals that finish decisively rather than softly. The overall rhythm is even and upright, balancing straight-sided geometry with rounded bowls for a polished, contemporary texture.
It performs best in headlines, subheads, and brand-driven typography where contrast and width can add presence and clarity. The controlled shapes and consistent rhythm also suit packaging and promotional layouts that need a confident, contemporary voice. For longer passages it can work in larger text settings where the contrast and tighter apertures remain comfortable.
The tone is modern and self-assured, with a slightly editorial sharpness created by the contrast and firm terminals. It feels crisp and businesslike rather than playful, projecting clarity and authority while remaining broadly neutral. The wide set and smooth curves keep it approachable, but the tighter apertures add a focused, purposeful voice.
The design appears intended to deliver a contemporary, polished reading experience that combines geometric calm with a more refined, high-contrast finish. It aims for versatility across branding and editorial applications by keeping forms familiar and upright while adding crisp detail and strong structure.
At text sizes, the strong vertical stress and contrast create a clean, high-ink presence with clear letter boundaries. The numerals echo the same contrast and controlled curves, giving figures a refined, display-friendly look while still fitting comfortably in running text.