Sans Normal Vokus 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Graviola' and 'Graviola Soft' by Harbor Type, 'Diodrum Rounded' by Indian Type Foundry, 'Roihu' by Melvastype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, social media, friendly, energetic, casual, playful, approachable, approachability, display impact, casual voice, modern friendliness, rounded, soft terminals, humanist, bouncy, informal.
A rounded, right-leaning sans with smooth, low-modulation strokes and soft, fully curved terminals. The letterforms favor broad bowls and open counters, with a slightly bouncy baseline rhythm and generous curves that keep dense text from feeling rigid. Uppercase shapes are compact and sturdy (notably the wide, circular O and the rounded D), while lowercase forms maintain clarity with simple constructions and a single-storey a. Figures are similarly rounded and heavy, with a clear, friendly presence suited to display sizes.
Well-suited for headlines, brand marks, and short-form copy where a friendly, energetic tone is desired. It can work effectively for packaging and promotional materials, as well as digital use like social posts and banners where rounded, high-impact letterforms help retain legibility at a glance.
The overall tone is warm and upbeat, with an informal, conversational feel. Its rounded shapes and steady slant create a personable voice that reads as modern and friendly rather than technical or solemn.
The design appears intended to combine a clean sans foundation with a soft, playful character. The consistent rounding, confident weight, and lively slant suggest a focus on approachable display typography that stays readable while adding personality.
Curvature dominates throughout, including in diagonals like V/W/X and the angled terminals on letters such as a, e, and t, reinforcing a handwritten-adjacent liveliness while remaining clearly typographic. Spacing appears comfortable in running text, supporting readable word shapes at medium-to-large sizes.