Sans Normal Vogan 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Core Sans A', 'Core Sans AR', and 'Core Sans NR' by S-Core; 'Eloquia' by Typekiln; and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, dynamic, modern, energetic, impact, motion, approachability, clarity, rounded, soft corners, humanist, slanted, compact joints.
A slanted sans with heavy, even strokes and rounded terminals that keep the texture soft despite the weight. Curves are broadly drawn and open, with smooth, circular counters and minimal stroke modulation. The italic construction is more of an oblique lean than a calligraphic italic, maintaining sturdy verticals and stable bowls while adding forward motion. Spacing appears moderately open for the weight, producing a solid, high-impact rhythm in both uppercase and lowercase.
Best suited to display settings where bold, slanted typography can carry a message quickly—headlines, posters, and high-visibility brand moments. It also fits product packaging and apparel-style graphics where a sporty, modern tone is desirable. In longer text, it works most comfortably at larger sizes where the weight and slant remain clear and intentional.
The overall tone is upbeat and contemporary, combining athletic momentum with approachable softness. Its rounded ends and steady stroke weight avoid harshness, giving it a friendly, confident voice suited to energetic messaging.
This design appears intended to deliver an assertive, modern sans voice with added motion from the slant and warmth from rounded terminals. The goal seems to be a high-impact, versatile display italic that stays legible and consistent across letters and numerals.
Uppercase forms read cleanly and compactly, while the lowercase shows a utilitarian, contemporary structure with single-storey shapes and straightforward joins. Numerals are wide and sturdy with simple silhouettes, matching the lettering’s strong, even color on the page.