Sans Normal Ridur 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Aplikazia World MF' by Masterfont, 'Goga' by Narrow Type, 'Reyhan' by Plantype, and 'SK Goldilocks' by Salih Kizilkaya (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, clean, warmth, impact, clarity, approachability, modernity, rounded, soft corners, large counters, open apertures, compact joins.
A rounded sans with heavy, even strokes and softly squared corners that keep the forms sturdy without feeling rigid. Curves are smooth and generously rounded, while straight segments end in subtly softened terminals, producing a consistent, contemporary rhythm. Proportions are relatively broad with ample interior space (large counters) and clear, simple construction across caps, lowercase, and figures; the lowercase shows compact joins and pragmatic shapes designed for legibility rather than calligraphic nuance. Numerals are similarly robust and open, matching the letterforms in weight and curvature for a cohesive text and display color.
Well-suited to headlines and short text where a warm, sturdy sans is needed, such as branding, packaging, posters, and wayfinding. It can also work for UI labels and promotional copy when a friendly, high-impact voice is desired, provided spacing and sizes allow the weight to breathe.
The overall tone is friendly and modern, combining a confident presence with approachable softness. Its rounded geometry reads as casual and upbeat, while the steady stroke weight and clean structure keep it grounded and professional.
The design appears intended to deliver a bold, friendly sans voice built on rounded geometry and consistent stroke weight, balancing strong presence with a softened, approachable finish for contemporary communication.
The font maintains a strong, uniform texture in paragraphs, with rounded details preventing the dense weight from turning harsh. Letterforms favor clarity through open shapes and straightforward silhouettes, making it feel stable and familiar in mixed-case setting.