Sans Normal Ridur 3 is a bold, wide, monoline, upright, tall x-height font visually similar to 'Coco Gothic Pro' and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, clean, confident, techy, clarity, impact, versatility, contemporary branding, geometric, rounded, open, compact, high-contrast-free.
A geometric sans with a sturdy, even stroke and generously rounded curves. Counters are largely circular to elliptical, and joins are clean with minimal modulation, giving the letterforms a smooth, engineered feel. Proportions skew broad, with a tall x-height and relatively short ascenders/descenders, producing a dense, highly legible texture. Terminals are mostly straight or gently rounded, and diagonals (V, W, X, Y) read crisp against the predominantly circular construction.
This font performs best in display and short-to-medium text settings where strong presence and clean geometry are desired—headlines, brand marks, packaging, posters, and clear labeling. The tall x-height and open forms also support readable UI labels and navigation text at moderate sizes.
The overall tone is modern and approachable, balancing technical clarity with a friendly softness from the rounded bowls and open apertures. Its weight and width convey confidence and presence without feeling aggressive, making it feel well-suited to contemporary brand and interface aesthetics.
The design appears intended as a contemporary geometric workhorse: bold enough to anchor layouts, rounded enough to stay friendly, and simple enough to remain versatile across print and digital applications.
Round characters (O, Q, 0) are notably full and stable, while forms like a, g, and e emphasize simple, geometric construction for clarity at a glance. Numerals match the letters in weight and curvature, with straightforward, sign-like shapes that prioritize quick recognition.