Sans Normal Omlaf 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fazeta Sans' by Adtypo, 'FF Kievit' by FontFont, 'Ideal Sans' by Hoefler & Co., 'Quire Sans' by Monotype, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social media, friendly, playful, approachable, punchy, casual, friendly branding, display impact, approachable tone, clarity, rounded, soft-cornered, compact, sturdy, bouncy.
A heavy, rounded sans with soft corners and broadly circular bowls. Strokes maintain an even thickness with minimal modulation, and joins stay clean and uncluttered. The lowercase shows a compact, sturdy structure with single-storey forms (notably a and g) and short, efficient terminals, while the uppercase keeps wide, open counters and simple geometry. Overall spacing and proportions create a slightly bouncy rhythm that stays clear at display sizes.
Best suited to headlines and short, high-impact text where its weight and rounded forms can project clearly—such as posters, branding, packaging, and social content. It can work for brief UI labels or callouts when a friendly tone is desired, but its density suggests using it sparingly for longer reading.
The tone is warm and approachable, with a lively, informal energy. Rounded construction and dense weight give it a friendly presence that feels contemporary and uncomplicated, leaning more playful than corporate.
The design appears intended to deliver a clear, modern sans voice with extra warmth and character, prioritizing confident display readability while keeping forms simple and broadly familiar.
Curves are emphasized over sharp angles, and several glyphs show subtly idiosyncratic shaping that adds personality without becoming novelty. Numerals follow the same rounded, compact logic, reading strongly and consistently beside the letters.