Sans Normal Moras 3 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, punchy, friendly, retro, attention grab, approachable bold, retro display, playful branding, chunky, rounded, soft corners, compact counters, bulbous.
A heavy, blocky sans with rounded outer geometry and subtly irregular, hand-cut-like shaping. Strokes are thick and largely monoline, with soft corners and occasional wedge-like terminals that give letters a carved, poster-cut feel. Counters tend to be small and rounded (notably in O, P, R, a, e), producing dense, inky interiors at text sizes. The lowercase is sturdy and compact, with a single-storey a and g, a squat e, and a short-armed r; overall spacing reads slightly tight due to the mass of the forms.
Best suited to display settings where impact matters: posters, bold editorial headlines, storefront or event signage, and brand marks that need a friendly but forceful voice. It also works well on packaging and social graphics where dense, rounded letterforms read as playful and attention-grabbing.
The face conveys a bold, cheerful attitude with a slightly quirky, vintage display flavor. Its rounded weight and mildly uneven detailing make it feel approachable and energetic rather than strict or technical, lending a playful emphasis to headlines and short bursts of copy.
The design appears intended to deliver maximum visual weight with approachable, rounded shapes, blending geometric construction with slight, intentional irregularities to avoid a purely industrial feel. It prioritizes bold presence and personality over delicate detail, aiming for confident, fun-forward display typography.
Figures are heavy and geometric, with large bowls in 8 and 9 and a compact, sturdy 1. The overall rhythm is driven by big circular forms (O/Q/0) contrasted with squared, slab-like horizontals (E/F/T), creating strong visual punch and high fill on the line.