Sans Normal Momuv 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, assertive, impact, approachability, nostalgia, simplicity, display, rounded, soft corners, bulky, high impact, compact counters.
A heavy, rounded sans with broad proportions and a strongly graphic silhouette. Strokes are thick and even, with smooth curves and softened joins that keep corners from feeling sharp. Counters are relatively small and tight, especially in letters like a, e, and s, which increases the sense of mass and makes the face read as dense and blocky. The overall rhythm is steady and upright, with simple, geometric construction and minimal detailing that favors bold shapes over nuance.
This font is well suited to headlines, posters, branding, packaging, and signage where immediate impact and a friendly geometric voice are needed. It works particularly well for short phrases, logos, and large typographic statements, and can add a nostalgic, playful emphasis in marketing and editorial display settings.
The tone is cheerful and confident, with a retro display energy reminiscent of mid-century signage and headline typography. Its roundness and weight give it an approachable friendliness, while the dense black forms make it feel emphatic and attention-grabbing.
The design appears intended to deliver maximum presence with rounded, geometric letterforms that stay approachable. It prioritizes bold, clean shapes and consistent curves for strong visibility and a distinctive display character.
In the sample text, the strong weight and tight counters create a pronounced “inked” look that performs best with generous tracking and ample line spacing. At smaller sizes the inner spaces can begin to close visually, so the design naturally gravitates toward large-scale use where its shapes and spacing breathe.