Serif Flared Usgu 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: editorial, books, longform, magazines, branding, classic, bookish, formal, refined, calm, text clarity, classic tone, editorial voice, quiet authority, bracketed serifs, flared terminals, open apertures, moderate proportions, humanist touch.
A readable serif with gently flared stroke endings and bracketed serifs that give stems a subtly sculpted, calligraphic feel. Curves are smooth and well rounded, with open counters in letters like c, e, and a, and a measured, even rhythm across text. Uppercase forms feel sturdy and traditional, while the lowercase shows soft joins and modest stroke modulation, keeping the texture consistent and legible. Numerals are straightforward and proportionate, matching the calm, literary color of the alphabet.
Well suited to editorial typography—books, essays, magazines, and other longform reading—where a stable rhythm and open counters support comfortable scanning. It can also work for institutional or cultural branding and headings that benefit from a traditional, trustworthy voice without heavy ornamentation.
The overall tone is classic and composed, suggesting a traditional print sensibility without feeling overly ornate. It reads as thoughtful and cultivated—appropriate for contexts that want authority and clarity with a touch of warmth.
Likely drawn to provide a contemporary, highly readable serif with subtly flared endings—balancing classical proportions with a smooth, approachable texture for continuous reading and polished display use.
The italic is not shown; the sample suggests a steady, even text color with restrained detailing. Terminals and serifs add character without creating sharp contrast, which helps the face maintain a smooth paragraph texture at larger text sizes.