Sans Normal Biliz 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, packaging, modern, confident, utilitarian, friendly, clean, impact, clarity, versatility, contemporary, geometric, robust, compact, open apertures, smooth curves.
A sturdy sans with uniform, heavy strokes and a predominantly geometric construction. Curves are smooth and broadly rounded, while terminals are clean and largely square-cut, creating a crisp, contemporary silhouette. Counters are generous for the weight, and apertures stay fairly open, helping letters remain distinct at larger sizes. Overall spacing feels even and practical, with simple joins and minimal modulation for a consistent, no-nonsense rhythm.
This font is well suited to headlines and short copy where a strong, clean voice is needed. It works effectively for branding, posters, packaging, and signage where high visual impact and quick recognition matter. The even construction and open shapes also make it a good candidate for prominent UI labels and display text.
The tone is modern and straightforward, with a confident, workmanlike presence. Its rounded geometry keeps it approachable rather than harsh, lending a friendly clarity suited to contemporary branding and interface-forward design.
The design appears intended to deliver a contemporary sans voice with strong presence and dependable legibility. By combining geometric roundness with crisp terminals and consistent stroke weight, it aims for a versatile display workhorse that feels modern, clear, and approachable.
Capitals read as blocky and stable, with clear, simplified forms and little decorative detail. Numerals appear solid and legible, matching the letterforms’ geometric logic and steady stroke weight.