Sans Normal Itlab 9 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype, 'Super Rich Expanded' by Multype Studio, and 'Endura' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, sporty, punchy, modern, friendly, attention-grabbing, modern branding, display clarity, approachable strength, rounded, blocky, compact, high-impact, geometric.
A heavy, broad sans with a compact, blocky build and strongly rounded corners. Curves are smooth and generously filled, with softened joins that keep counters open despite the dense weight. The overall drawing favors geometric, slightly squarish bowls and a steady, even stroke presence, giving the letters a solid, poster-like silhouette. Spacing and proportions feel engineered for impact, with sturdy stems and simplified terminals that maintain clarity at large sizes.
Best suited to display roles such as headlines, posters, signage, packaging, and bold brand marks where a strong silhouette is an advantage. It can work for short bursts of text in ads or UI accents, but its dense weight and broad forms are most effective at larger sizes.
The tone is bold and energetic, with a sporty, headline-forward attitude. Its rounded geometry keeps the voice approachable rather than aggressive, suggesting contemporary branding and retail signage. The overall feel is confident and straightforward, optimized to grab attention quickly.
The design appears intended to deliver maximum impact with a friendly, modern edge—combining a sturdy geometric skeleton with rounded details to keep the texture smooth and approachable. It emphasizes quick recognizability and a consistent, high-visibility rhythm across letters and numerals.
Round letters like O and o read as slightly rectangular/elliptical, reinforcing the wide, engineered look. Numerals are similarly robust and simplified, matching the alphabet’s chunky rhythm and maintaining strong visibility in display settings.