Sans Normal Itkim 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Adero' by Eko Bimantara and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, friendly, retro, punchy, impact, attention, brand voice, modern retro, sturdiness, blocky, rounded, compact, sturdy, geometric.
A heavy, rounded sans with broad proportions and compact counters. Curves are built from smooth, near-circular shapes, while joins and terminals are clean and squared-off, giving a sturdy, engineered feel. Uppercase forms are wide and stable, with a relatively low apex on A and generous bowls on B, P, and R; the lowercase keeps a simple, single-storey a and g with rounded shoulders and a robust, even rhythm. Numerals are large and bold with closed, oval counters, matching the letters’ dense color and minimal interior space.
Best suited to short, high-impact settings such as headlines, posters, identity systems, packaging, and bold signage. It performs especially well where a compact, high-contrast-in-size silhouette is needed for immediate recognition rather than extended reading.
The overall tone is assertive and energetic, with a friendly softness from the rounded geometry. It evokes sporty branding and retro display typography—confident, straightforward, and built to grab attention quickly.
The design appears intended as a high-impact display sans that balances geometric roundness with sturdy, squared terminals for a strong, contemporary-yet-retro voice. Its wide set and dense letterforms prioritize presence, making it effective for branding-led typography and attention-first messaging.
Stroke endings and interior corners appear slightly softened, helping large text avoid feeling overly harsh despite the dense weight. The tight counters and wide stance create strong word shapes at headline sizes, while smaller sizes may feel darker due to the compact internal whitespace.