Sans Normal Ordet 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Jali Arabic', 'Jali Greek', and 'Jali Latin' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, punchy, impact, approachability, clarity, modernity, rounded, compact, sturdy, clean, geometric.
This is a heavy, rounded sans with sturdy, even stroke thickness and smooth, continuous curves. Counters are generally open and circular-to-oval, while terminals are clean and blunt, giving the shapes a compact, blocky presence without feeling rigid. Uppercase forms read broad and stable (notably the wide bowls and straight-sided D), and the lowercase maintains clear differentiation with simple, contemporary construction. Numerals match the letterforms in weight and curvature, with a strong, poster-ready silhouette and consistent rhythm across the set.
Best suited to headlines, posters, and branding where strong typographic color and quick readability are needed. It should perform well in logos, packaging, signage, and social graphics, especially when set in short phrases or display sizes where its rounded strength becomes a feature.
The overall tone is bold and approachable: energetic without being aggressive, and contemporary without feeling cold. Its rounded geometry and generous curves add friendliness, while the dense color and confident shapes make it feel assertive and attention-getting.
The likely intent is a modern, high-impact sans that balances geometric roundness with compact sturdiness, delivering a friendly but forceful voice for contemporary display typography.
The design favors clear silhouettes and sturdy joins, helping letters hold together at large sizes and in short bursts of text. Curved letters (C, G, S, O) emphasize smooth geometry, while straight strokes (E, F, H, L, T) keep the texture orderly and stable.