Sans Normal Vobif 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Molde' by Letritas, 'Aalto Sans' by Los Andes, 'Prelo Pro' by Monotype, 'Identa' by Sudtipos, and 'Kette Pro' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, energetic, casual, retro, impact, approachability, motion, readability, modernity, rounded, soft corners, oblique, compact, bouncy.
A heavy, oblique sans with rounded terminals and softened corners throughout. Strokes are consistently thick with minimal contrast, and curves are built from smooth, generous radii that give counters an open, rounded feel. The overall rhythm is lively and slightly bouncy, with compact forms and sturdy joins; diagonals and bowls read cleanly at display sizes. Numerals follow the same rounded, sturdy construction, staying wide and highly legible with simplified shapes.
Best suited to short-to-medium display settings where impact and approachability matter: headlines, posters, brand marks, packaging, and energetic campaign graphics. It also fits sports and lifestyle contexts thanks to its forward-leaning stance and sturdy, rounded construction.
The tone is upbeat and approachable, combining a sporty, forward-leaning momentum with a friendly softness from the rounded geometry. It suggests casual confidence and a slightly retro, sign-and-poster energy rather than a formal or technical voice.
The design appears intended to deliver strong visibility with a friendly, modern-rounded voice, using an oblique slant to communicate speed and momentum while keeping letterforms simple and highly readable.
Uppercase forms feel solid and stable, while the lowercase introduces more movement and informality, reinforcing the font’s energetic texture in longer lines. The oblique angle is pronounced enough to signal motion without becoming calligraphic.