Sans Normal Videw 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mustica Pro' by Alifinart Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, modern, casual, impact, motion, approachability, modernity, visibility, rounded, slanted, soft terminals, compact, open counters.
A slanted sans with a heavy, even stroke and rounded construction throughout. Curves are smooth and continuous, with soft terminal treatment that keeps corners from feeling sharp even where forms are cut on a diagonal. The proportions are compact and slightly forward-leaning, with open bowls and counters that stay clear at display sizes. Numerals follow the same rounded, sturdy logic, reading as solid and contemporary with minimal stroke modulation.
Well suited to headlines, posters, and short messaging where impact and motion are desired. Its rounded sturdiness also fits branding and packaging that aim for an active, contemporary voice, and it can work effectively for sports-leaning identities and promotional graphics.
The overall tone is upbeat and assertive, combining a forward-leaning motion with approachable rounded forms. It feels contemporary and sporty rather than formal, projecting momentum and confidence without becoming harsh or technical.
The design appears intended to deliver a strong, modern sans presence with an added sense of speed and friendliness. The rounded geometry and consistent slant prioritize bold word shapes and high visibility in display settings.
Diagonal joins and angled endings create a consistent sense of direction across capitals, lowercase, and figures. Spacing appears tuned for headline use, with bold silhouettes and clear interior shapes that keep words recognizable even in dense lines of text.