Sans Normal Midy 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, punchy, retro, friendly, cartoonish, high impact, friendly display, retro flavor, logo ready, attention grabbing, rounded, bulky, chunky, soft corners, ink-trap feel.
A heavy, rounded sans with broad proportions and compact interior counters. The strokes are blunt and full, with soft corners and occasional wedge-like cuts that create small notches in joins and terminals, giving an ink-trap-like flavor. Curves are generous and geometric-leaning, while straight-sided letters (like E, F, H) keep a blocky, poster-forward silhouette. Counters in letters like O, P, and R are small and strongly circular, and punctuation and dots read as crisp, round elements that stay visually consistent at display sizes.
Best suited to display applications where its thick, rounded shapes can read cleanly: headlines, posters, packaging, logos/wordmarks, and signage. It can also work for short, high-impact UI labels or social graphics, but will be most legible with generous tracking and at larger sizes.
The overall tone is bold and jovial, combining a mid-century display sensibility with a modern, bubbly friendliness. Its exaggerated mass and rounded geometry feel approachable and a bit mischievous, making it naturally attention-grabbing without turning sharp or aggressive.
The font appears designed to deliver maximum presence with a friendly, rounded voice, pairing geometric curves with blocky structure for strong, memorable word shapes. The small notches and tight counters suggest an intention to keep forms from clogging while maintaining a dense, heavyweight look.
The design emphasizes silhouette over interior detail: apertures and counters are intentionally tight, which boosts impact but can reduce clarity in dense text. Diagonal forms (V, W, X, Y) are broad and stable, and the numerals share the same chunky, rounded construction for a cohesive headline palette.