Sans Normal Obnow 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST, 'FS Koopman' by Fontsmith, 'Associate Sans' by Indian Type Foundry, 'Core Sans A' by S-Core, 'Eastman Grotesque' by Zetafonts, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, impact, clarity, modern branding, display emphasis, robustness, geometric, rounded, compact, blocky, high-impact.
A heavy, geometric sans with large counters, broad curves, and squared-off terminals that read as clean and utilitarian. Strokes are consistently thick with minimal modulation, giving letters a dense, poster-like color on the page. Round characters (O, C, G, Q) are built from near-circular forms, while straight-sided letters (E, F, H, N) keep a sturdy, rectilinear rhythm. Lowercase is compact and sturdy, with simple one-storey forms and short, solid joinery that keeps word shapes tight and even.
Best suited for headlines, posters, and prominent UI or signage where immediate legibility and visual punch are needed. It also works well for branding, packaging, and short callouts that benefit from a confident, geometric voice.
The overall tone is bold and straightforward, combining a friendly roundness with a no-nonsense, assertive presence. It feels contemporary and energetic, leaning toward branding and headline communication where clarity and impact matter more than delicacy.
The font appears designed to deliver maximum impact with simple geometric construction and robust shapes, aiming for a modern, approachable display voice. Its consistent, heavy forms suggest an intention to stay highly legible and stable across a range of attention-grabbing applications.
The design holds up well at large sizes where its rounded geometry and chunky details are most apparent. In dense settings, the strong weight and compact spacing can create a powerful block of text, so careful tracking and generous line spacing may help maintain openness.