Slab Rounded Poma 2 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, children’s, posters, branding, friendly, retro, playful, storybook, soft, soften slab, friendly display, retro charm, playful readability, rounded serifs, soft corners, bulbous, bouncy, informal.
A wide, low-contrast serif with chunky, slab-like feet and softly rounded terminals throughout. Strokes stay fairly even, with gentle swelling at joins and corners that gives the outlines a cushioned, hand-cut feel rather than a sharp mechanical one. The proportions are expansive—open counters, broad bowls, and generous horizontal spans—while letter widths vary enough to keep the rhythm lively in text. Details like curled terminals and round i-dots add a mild decorative flair without becoming ornate.
Best suited for display-forward uses such as headlines, posters, packaging, and brand marks where its wide stance and rounded slab personality can be a feature. It can also work for short passages, pull quotes, and playful editorial settings where a friendly, retro texture is desired.
The overall tone is warm and approachable, with a slightly whimsical, vintage personality. Its rounded slabs and buoyant proportions feel casual and human, leaning toward a playful, story-forward voice rather than formal editorial seriousness.
The design appears intended to blend the sturdiness of slab serifs with softened, rounded finishing, creating a welcoming display face that reads clearly while projecting an informal, characterful tone.
In the sample text, the large x-height and open forms help maintain clarity, while the soft serifs and widened shapes create a distinctive texture that’s more expressive than neutral. Numerals and capitals carry the same rounded slab treatment, keeping the set visually cohesive across mixed content.