Sans Normal Admov 13 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Taz' by LucasFonts and 'Mynor', 'Nauman', 'NeoGram', and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, advertising, sporty, modern, dynamic, clean, confident, impact, momentum, clarity, modernity, versatility, oblique, geometric, rounded, bold-leaning, open counters.
A slanted sans with sturdy, even stroke weight and rounded, geometric construction. Letterforms show open apertures and generous counters, with smooth curves and clean joins that keep the texture consistent across lines. Proportions feel expansive with ample horizontal room, while the italic angle creates forward motion without becoming overly cursive. Numerals and capitals maintain the same solid, streamlined rhythm, reading clearly at display sizes.
Best suited to headlines, subheads, and brand applications where an energetic italic voice is needed. The wide, open shapes and even weight also make it workable for short paragraphs, callouts, and interface labels when set with comfortable spacing.
The overall tone is energetic and contemporary, with a purposeful, forward-leaning stance. It feels assertive and sporty rather than delicate, projecting a straightforward, modern voice that suits punchy messaging and branded headlines.
The design appears intended to deliver a modern, geometric sans voice with built-in momentum from an italic slant. It balances clarity with impact, aiming for a versatile display presence that remains readable and consistent across letters and numbers.
The slant is consistent across uppercase, lowercase, and figures, and the broad shapes help prevent dark spots in longer settings. Curves remain smooth and round, avoiding sharp terminals or ornate detailing, which supports a clean, utilitarian look.