Sans Normal Lydah 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella Display' by Emtype Foundry, 'Supria Sans Condensed' by HVD Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, merch, sporty, punchy, dynamic, confident, playful, impact, motion, display, emphasis, branding, oblique, rounded, compact, bulky, soft corners.
A heavy, oblique sans with rounded, compact shapes and a strongly forward-leaning stance. Strokes stay consistently thick, producing dense counters and a tight, solid silhouette; curves are smooth and broadly drawn rather than sharp. Proportions feel slightly condensed in the rounds, with sturdy verticals and broad, simplified joins that keep letterforms legible under weight. Numerals match the letters’ mass and slant, with straightforward, blocky forms and minimal detail.
This font is well suited to headlines, posters, and short callouts where bold, kinetic emphasis is the goal. It fits sports and fitness branding, event promotions, packaging fronts, and apparel graphics, and it can also work for large-scale signage where clarity and impact matter more than fine detail.
The overall tone is energetic and assertive, with a friendly, sporty warmth from the rounded geometry. Its strong slant adds motion and urgency, while the heavyweight construction communicates impact and confidence.
The letterforms appear designed to deliver maximum visual punch with a sense of motion, combining heavyweight construction with rounded, simplified geometry for a bold but approachable voice. The consistent oblique angle suggests an emphasis on speed and forward momentum in display settings.
The design reads best when given room: the combination of heavy strokes and slant creates strong word shapes but can tighten internal spaces in smaller sizes. Curved letters and bowls are especially full, giving the font a compact, muscular rhythm across lines of text.