Sans Normal Lodiv 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Morandi' by Monotype, 'Fact' by ParaType, 'Neue Reman Sans' by Propertype, and 'Kolage' by Runsell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, retro, confident, energetic, playful, impact, motion, attention, bold branding, display emphasis, slanted, chunky, rounded, compact, punchy.
A heavy, right-slanted sans with compact proportions and strongly rounded bowls. Stroke endings are clean and mostly blunt, with occasional wedge-like cuts that reinforce a forward-leaning, kinetic feel. Curves are smooth and generous, counters are relatively tight, and the overall texture reads dense and emphatic, especially in all caps. Numerals and lowercase share the same robust, solid construction, producing a consistent, high-impact rhythm across lines.
Best suited to headlines, posters, and bold typographic statements where impact is the priority. It works well for sports branding, energetic campaigns, packaging callouts, and attention-grabbing signage, especially when set with ample size and spacing to keep forms open.
The tone is assertive and fast, with a sporty, vintage-leaning flavor that suggests motion and excitement. Its bold mass and slant give it a confident, promotional voice, while the rounded forms keep it approachable rather than severe.
The design appears intended to deliver maximum punch with a sense of speed: a compact, rounded sans pushed into a strong slant for momentum and attitude. It prioritizes visual presence and a cohesive, lively texture over quiet neutrality.
In longer text the weight and tight counters create a strong, dark color that favors display sizes. The pronounced slant and compact interior spaces can reduce clarity at small sizes, but the shapes remain legible and consistent in headlines and short phrases.