Sans Normal Mydis 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Arpona Sans' by Floodfonts, 'Muller' by Fontfabric, 'Galvani' by Hoftype, 'Fact' by ParaType, 'Akwe Pro' by ROHH, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, punchy, retro, impact, approachability, clarity, display strength, brand voice, soft corners, rounded, sturdy, compact, chunky.
This typeface is a heavy, rounded sans with broad proportions and a compact, poster-like footprint. Strokes are consistently thick with smooth curves and gently softened corners, producing solid silhouettes and even color in text. Counters are relatively tight and apertures tend to be small, which increases density at display sizes. The lowercase is simple and sturdy, with a single-storey “a” and “g” and largely geometric construction; numerals are equally blocky and wide, with a prominent, symmetrical “8” and substantial “0”.
Best suited for large-scale typography such as headlines, posters, signage, and brand marks where its mass and rounded shapes can carry visual emphasis. It also fits packaging, labels, and short UI callouts where a friendly, high-impact tone is desired, especially when given extra spacing for clarity.
The overall tone is upbeat and approachable, leaning toward a confident, headline-forward voice rather than a neutral utilitarian one. Its rounded mass and compact spacing give it a playful, slightly retro feel that reads as energetic and assertive without becoming harsh.
The design appears intended to deliver maximum impact with a warm, rounded personality—prioritizing strong silhouettes, simple geometric construction, and consistent stroke mass for attention-grabbing display typography.
In running sample text, the heavy weight creates strong impact and a uniform typographic color, while the tight counters and dense rhythm suggest it will perform best with generous tracking and ample line spacing when set in paragraphs. The wide caps and blunt terminals reinforce a billboard/packaging sensibility and keep forms highly recognizable at large sizes.