Sans Superellipse Keko 3 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Adversary BB' by Blambot, 'Ultimatum MFV' by Comicraft, 'FX Neofara' by Differentialtype, and 'Bystone' by GraphTypika (names referenced only for comparison).
Keywords: sports branding, racing graphics, poster headlines, esports, product labeling, sporty, urgent, aggressive, technical, action, speed, impact, compactness, modern industrial, headline emphasis, oblique, condensed, rounded, squared, stencil-like.
A heavy, slanted sans with compact proportions and a clearly engineered, cut-in construction. Curves resolve into rounded-rectangle (superellipse) shapes, while many joints and terminals use diagonal shears that create wedge-like notches and angled apertures. Counters are tight and mostly rectangular, corners are softened rather than sharp, and the overall stroke impression stays uniform, emphasizing mass and momentum. Numerals and capitals share the same forward-leaning rhythm, with wide, stable bases and clipped details that read like performance-oriented letterforms.
Best suited to short, high-impact settings such as sports identities, team and event graphics, racing or motorsport themes, esports titles, and bold promotional headlines. It can also work for compact labeling or packaging callouts where a strong, kinetic voice is needed more than long-form readability.
The tone is fast, forceful, and competitive, suggesting speed, impact, and athletic energy. Its slanted stance and carved interior cuts add a sense of motion and urgency, while the rounded-square geometry keeps it feeling modern and industrial rather than calligraphic.
The letterforms appear designed to maximize punch in tight spaces while preserving clarity through squared counters and strategic diagonal cuts. The consistent oblique angle and rounded-rect geometry suggest an intention to evoke speed, modern machinery, and performance branding.
The design relies on distinctive internal cutouts (notably in letters like B, D, O, P, Q, and R) to prevent heavy shapes from clogging, giving a subtly stencil-like flavor without fully separating strokes. The italic angle is consistent across caps, lowercase, and figures, producing a cohesive, forward-driving texture in lines of text.