Sans Normal Asmim 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mute' and 'Mute Arabic' by Indian Type Foundry, 'Kirshaw' by Kirk Font Studio, 'LCT Picon' by LCT, 'MVB Solitaire Pro' by MVB, 'Interval Next' by Mostardesign, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, presentations, clean, neutral, modern, friendly, versatility, legibility, clarity, neutrality, geometric, monolinear, open apertures, rounded, even color.
This sans serif has a crisp, monolinear build with smoothly rounded curves and largely straight, confident stems. Round letters like O and C read as near-geometric with consistent stroke thickness, while terminals are clean and unadorned. Counters are clear and fairly open, and the overall spacing and rhythm produce an even, steady typographic color. Numerals match the letters in simplicity and clarity, with straightforward shapes that sit comfortably alongside the text.
It suits interface copy, product labeling, and general-purpose branding where a straightforward, modern voice is needed. The even strokes and open shapes also make it a solid choice for editorial layouts, slide decks, and informational graphics, especially where consistency and readability are priorities.
The overall tone is clean and matter-of-fact, with a gently friendly feel coming from the rounded geometry and open forms. It reads as contemporary and practical rather than expressive or decorative, aiming for clarity and broad usability.
The design appears intended as a versatile, contemporary sans for everyday communication—prioritizing clear silhouettes, balanced proportions, and a neutral tone that can adapt to many contexts without drawing attention to itself.
In the sample text, the font maintains calm texture at larger sizes and keeps letterforms distinct, suggesting a design tuned for legibility across headings and short passages. The geometric influence is present without feeling overly rigid, balancing precision with approachable softness.