Slab Contrasted Urlo 13 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan', 'Capita', 'Cassia', 'Danton', and 'Marbach' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, authoritative, vintage, robust, collegiate, impact, authority, heritage, readability, editorial tone, bracketed, beak terminals, ink-trap hints, ball terminals, low aperture.
A sturdy serif with prominent slab-like feet and subtly bracketed joins, set on generously proportioned capitals and a solid, even color on the page. Strokes show noticeable contrast, with thick verticals and slightly lighter connecting strokes, while terminals often end in squared slabs or small beak-like spurs. Counters are compact and the curves are firm rather than delicate, giving round letters a slightly flattened, grounded feel. The lowercase is compact with a moderate x-height and strong, upright stems; dots and punctuation read as bold, round forms that keep the texture consistent.
Best suited for headlines, subheads, and display typography where a strong serif voice is needed. It also fits editorial layouts, institutional or collegiate-flavored branding, and packaging that benefits from a traditional, sturdy typographic foundation.
The overall tone is confident and traditional, with a distinctly printed, old-style editorial presence. Its heavy serifs and sturdy proportions suggest heritage and authority, while the crisp edges keep it energetic and attention-forward.
The font appears designed to deliver a forceful serif texture with classic cues—bold slabs, bracketed joins, and controlled contrast—aimed at high-impact reading in larger sizes while retaining enough structure to hold together in short text settings.
The design maintains a consistent rhythm across uppercase, lowercase, and figures, with clear, sturdy numerals and strong cap presence suited to short lines of text. Several letters show characteristic spur and beak details (notably on forms like G, J, and r), adding a subtly crafted, slightly vintage flavor without becoming decorative.