Slab Contrasted Urse 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Diverda Serif' by Linotype, 'Pressroom' by Three Islands Press, and 'Noam Text' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, robust, editorial, industrial, confident, vintage, impact, authority, durability, heritage, slab serif, bracketed, blocky, sturdy, high-impact.
A sturdy slab-serif with pronounced, rectangular serifs and noticeable bracketing where strokes meet the slabs. Stems are heavy and vertical, counters are compact, and curves (notably in C, G, O, and S) feel controlled rather than calligraphic. The design keeps a strong horizontal emphasis—broad tops and feet, thick crossbars, and a generally squared-off finish—producing a dense, steady texture in text. Figures are weighty and straightforward, matching the letters with the same assertive slab construction.
Best suited to headlines, display typography, and short blocks of copy where a strong typographic voice is desirable. It works well for posters, packaging, and brand marks that need a sturdy, classic presence, and can also serve for subheads or pull quotes where a dense, authoritative texture is an asset.
The overall tone is confident and workmanlike, with an old-style editorial and industrial flavor. Its heavy slabs and compact interiors project authority and stability, evoking classic newspaper headlines, signage, and heritage branding rather than delicate or airy typography.
The design appears intended to deliver a bold, dependable slab-serif presence with clear, traditional letterforms and strong baseline/serif structure. Its emphasis on solidity and horizontal slabs suggests a goal of high impact and consistent, confident readability in display settings.
In running text, the dark color and tight internal whitespace create a firm, punchy rhythm that favors larger sizes. The uppercase reads especially monumental, while the lowercase maintains a traditional, grounded feel with strong verticals and clearly stated serifs.