Slab Contrasted Urno 1 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Malaga' by Emigre (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, heritage, authoritative, rugged, collegiate, impact, tradition, legibility, authority, bracketed serifs, low aperture, sturdy, compact, ink-trap feel.
A sturdy slab serif with heavy, bracketed terminals and compact, blocky proportions. Strokes show noticeable contrast, with thick verticals and slightly lighter connecting strokes, while the slabs remain weighty and squared-off. Curves are round but firmly controlled, producing a slightly condensed, muscular rhythm in text. Counters are relatively tight and apertures are somewhat closed, reinforcing a dense, headline-friendly texture.
Best suited to headlines, decks, and short-to-medium editorial text where a strong slab presence is desirable. It works well for posters, packaging, and signage that benefit from high visual weight and a traditional, authoritative tone. In longer settings it will create a dense, emphatic texture, making it especially effective when used with generous leading and spacing.
The overall tone feels classic and assertive, with a workmanlike, heritage character. It reads as dependable and editorial, leaning toward a traditional, print-forward voice rather than a sleek or delicate one. The weight and squared serifs add a rugged confidence that suits emphatic messaging.
The design appears intended to deliver a robust slab-serif voice with clear traditional cues and a confident, print-oriented texture. Its combination of strong slabs and moderated contrast suggests a goal of balancing impact with legibility for display and editorial use.
Letterforms maintain a consistent serif treatment across caps and lowercase, with strong, squared feet and clear top slabs. The numerals match the same robust, poster-like presence, keeping a uniform color in mixed alphanumeric settings. In the sample text, the font produces a dark, even typographic color with a pronounced, stamp-like solidity.