Sans Normal Lyray 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Chubbet Distended' by Emboss, 'Favela' by Machalski, and 'PG Gothique' and 'PG Grotesque' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, assertive, friendly, energetic, modern, impact, momentum, approachability, attention, rounded, slanted, blunt terminals, compact counters, high impact.
A heavy, slanted sans with rounded geometry and a broad footprint. Strokes are thick and consistently weighted, with smooth curves and generally blunt, squared-off terminals that keep the forms crisp. The italic angle is steady across the set, producing a forward-leaning rhythm, while counters are relatively compact (especially in letters like B, P, R, and e), boosting density and impact. Uppercase shapes read sturdy and simplified; lowercase maintains clear single-storey forms (a, g) with robust bowls and short, strong joins.
Best suited to headlines and short, high-impact copy where the strong weight and forward slant can do the work—posters, sports and event branding, packaging callouts, and promotional graphics. It can also function for bold UI labels or signage when ample size and spacing are available to prevent the dense counters from closing in.
The overall tone is energetic and confident, with a sporty, poster-like punch. Rounded curves soften the mass, giving it an approachable, contemporary feel rather than an industrial or sharp-edged aggression.
The design appears intended to deliver maximum presence with a friendly, rounded construction and an always-in-motion italic stance. It prioritizes quick recognition and bold emphasis over long-form reading comfort.
Numerals are bold and blocky with clear silhouettes at display sizes, and the rounded bowls in 6/8/9 reinforce the font’s smooth, cohesive texture. In text lines, the combination of heavy color and slant creates momentum and urgency, making the design feel lively and attention-driven.