Sans Normal Ulkok 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, branding, packaging, signage, posters, friendly, retro, bookish, humanist, readability, approachability, distinct voice, retro warmth, soft curves, open apertures, teardrop terminals, compact.
This typeface is a compact sans with softly modulated strokes and a gently tapered, pen-influenced finish. Letterforms are built from rounded bowls and smooth curves, with open apertures in characters like C, c, and e, and slightly narrowed proportions that keep lines economical. Terminals often end in subtle teardrop-like shapes, giving strokes a warm, calligraphic touch without becoming decorative. The lowercase shows simple, readable construction (single-storey a and g) and a steady rhythm, while capitals maintain clear geometry with modest flare at key joins and terminals. Numerals follow the same rounded, slightly tapered logic, producing an even, text-friendly color.
It suits editorial layouts, magazines, and long-form text where a friendly sans voice is desired, and it scales well for headlines that benefit from its distinctive terminals. It can also work effectively in branding, packaging, and signage where a warm, slightly retro tone helps differentiate the typography while remaining clear at a distance.
The overall tone feels approachable and slightly nostalgic, combining modern sans clarity with hints of mid-century signage and book typography. It reads as calm and personable rather than technical, with small human touches in the terminals that add charm without sacrificing legibility.
The design appears intended to provide a readable, everyday sans with a humanized finish—pairing clean round structures with subtle pen-like tapering to create a recognizable voice in both text and display settings.
Curves are consistently smooth and bowls are generously rounded, creating a soft texture in paragraphs. Spacing appears balanced for continuous reading, and the distinctive terminal treatment adds character that becomes more apparent at display sizes.