Slab Square Irbe 10 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'ITC Bookman' by ITC and 'Bookman Old Style' and 'Bookman Old Style Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, assertive, retro, editorial, sporty, craft, impact, momentum, nostalgia, readability, bracketed, chunky, ink-trap feel, lively, compact.
A heavy, right-leaning serif with chunky slab-like feet and subtly bracketed joins that keep the shapes from feeling purely mechanical. Strokes are broadly even with modest contrast, and terminals land with firm, squared endings that read cleanly at display sizes. Counters are relatively tight and the forms feel slightly compressed in places, creating a dense, punchy texture. The lowercase is energetic and compact, with rounded bowls and a sturdy, two-storey-style structure in several letters, while the numerals match the weight and stance for a cohesive line of figures.
Best suited to headlines, posters, and other short-to-medium display text where the strong slabs and italic momentum can lead the eye. It also fits branding and packaging that want a retro, high-impact typographic presence, and it can work well for sporty or promotional layouts when set with generous spacing.
The overall tone is confident and energetic, with a distinctly vintage, print-era flavor. Its forward slant and thick slabs give it a headline voice that feels sporty and promotional, but still familiar and readable.
The design appears intended to blend a sturdy slab-serif backbone with an italicized, energetic cadence, delivering impact without sacrificing familiar letterforms. It aims for confident display performance and a classic, slightly nostalgic texture.
The italic construction is evident throughout, with angled stress and a consistent rightward rhythm that helps words flow. The bold weight and tight inner spaces suggest it benefits from a bit of breathing room in tracking and line spacing when used in longer settings.