Sans Normal Osmiw 4 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, bold, straightforward, impact, clarity, modern branding, high visibility, geometric, blocky, compact counters, large apertures, rounded bowls.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Letterforms show even stroke weight, minimal modulation, and sturdy verticals, with generously sized bowls and relatively compact internal counters for the weight. The lowercase has a tall presence with short ascenders and descenders, and the overall spacing reads open and stable, keeping shapes clear at display sizes. Numerals match the dense, built-from-simple-forms construction and align visually with the uppercase weight and width.
Best suited for headlines, logos, and bold brand statements where immediate impact is needed. It performs well on posters, signage, and packaging, and can also work for short UI callouts or section headers where strong hierarchy and clarity are priorities.
The tone is assertive and contemporary, with a friendly, approachable warmth coming from the rounded geometry. Its mass and width give it a loud, poster-like voice while staying clean and uncomplicated rather than edgy or decorative.
Designed to deliver maximum presence with simple, geometric forms and consistent stroke weight, emphasizing legibility and impact over delicacy. The large, rounded shapes and stable rhythm suggest an aim toward contemporary branding and display typography that remains approachable.
Round letters like O/C/G read strongly circular, while diagonals (A/V/W/X/Y) are cut cleanly with crisp joins, contributing to a solid, no-nonsense rhythm. The overall texture is dark and uniform, producing strong emphasis and high visibility in short bursts of text.