Serif Flared Hidiv 2 is a very bold, normal width, medium contrast, italic, tall x-height font visually similar to 'Formata', 'Formata W1G', and 'Poppl-Laudatio' by Berthold and 'Praxis Next' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, magazine display, athletic, vintage, assertive, energetic, editorial, impact, motion, heritage, branding, display, flared, inclined, wedge serif, soft bracketing, compact counters.
A heavy, right-leaning serif with flared strokes and wedge-like terminals that broaden toward the ends. The forms are tightly drawn with compact internal counters and sturdy, slightly tapered stems, creating a strong vertical rhythm even in italic posture. Serifs are crisp and angled rather than slabby, and many joins show gentle bracketing that keeps the texture smooth at text sizes. Uppercase shapes feel broad-shouldered and structured, while the lowercase stays punchy and dark, producing a dense, high-impact color in paragraphs.
Best suited to large sizes where its flared terminals and wedge serifs can read clearly—headlines, poster typography, and bold editorial openers. It can also work well for branding and packaging that needs a confident, vintage-leaning voice, especially in short blocks of copy or punchy callouts.
The overall tone is bold and sporty with a classic, print-era sensibility. Its slanted, muscular shapes and sharp terminals suggest motion and confidence, evoking headline typography from posters, sports branding, and mid-century editorial layouts.
The design appears intended to deliver maximum impact in an italic serif voice, combining sturdy, compact proportions with flared terminals for a distinctive, energetic silhouette. It prioritizes bold presence and a cohesive dark texture for display-driven typography.
The italic construction reads as a true design rather than a simple slant, with terminals and stress aligned to the forward movement. The numerals match the letterforms in weight and presence, maintaining the same dark, compact texture for mixed alphanumeric settings.