Sans Other Amgut 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Grupi Sans' by Dikas Studio, 'Kletvk' by Invasi Studio, 'Morandi' by Monotype, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, and 'Kolage' by Runsell Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, children’s, playful, retro, friendly, whimsical, chunky, display impact, handmade feel, retro charm, approachable tone, bouncy, rounded, quirky, posterlike, cartoonish.
A heavy, soft-edged sans with subtly irregular contours and a hand-cut feel. Strokes stay broadly even, but edges show gentle waviness and small asymmetries that create a lively rhythm. Counters are compact and rounded, terminals are blunt, and curves tend to bulge slightly, giving the shapes a buoyant, inflated look. Proportions vary across glyphs with a loose, organic spacing and a slightly uneven baseline/width impression in text, emphasizing an informal, display-driven construction.
Best suited for short, attention-grabbing settings such as posters, headlines, product packaging, and brand marks where a playful, retro voice is desired. It also works well for kids-oriented graphics, event promotions, and large-format signage where its chunky silhouettes can be appreciated.
The overall tone is upbeat and characterful, leaning toward retro signage and cartoon title lettering rather than neutral UI typography. Its friendly, bouncy silhouettes read as humorous and approachable, with a bit of mischievous energy in the irregular stroke edges and compact counters.
Likely drawn to provide a bold, friendly display option that feels handmade and animated, prioritizing personality and visual texture over strict geometric regularity. The design appears intended to create strong typographic color at large sizes while keeping an approachable, humorous voice.
The uppercase set feels sturdy and poster-oriented, while the lowercase introduces more idiosyncratic shapes that heighten the handmade personality. Numerals are bold and simple with the same rounded, slightly wavy outlines, maintaining strong color and emphasis in sequences.