Sans Normal Afmuz 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Multiple' by Latinotype, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, packaging, modern, clean, dynamic, friendly, casual, clarity, versatility, contemporary tone, approachability, slanted, rounded, humanist, open, smooth.
This typeface is a slanted sans with smooth, rounded construction and a calm, even stroke. Curves are broad and elliptical, counters are generally open, and terminals resolve cleanly without decorative finishing. Proportions feel balanced with straightforward, readable shapes, while subtle humanist modulation in curves and joins keeps the texture from feeling rigid. Numerals follow the same rounded logic and maintain consistent color alongside the letters.
It suits contemporary branding and marketing where a clean sans needs a touch of motion, such as headlines, posters, and packaging. The even texture and open forms also make it a solid choice for short UI labels, pull quotes, and product typography where clarity and a modern voice are priorities.
The overall tone is modern and approachable, with a gentle forward motion from the slant. It feels practical and contemporary rather than formal, projecting clarity with a slightly casual, energetic edge.
The design appears intended to deliver a versatile, everyday sans with a consistent slant and rounded geometry, combining straightforward legibility with a subtly lively, modern personality.
The slant is consistent across uppercase, lowercase, and figures, creating a cohesive rhythm in text. Round letters like o/c/e stay soft and open, and straight-sided forms keep a crisp silhouette, giving the face a steady, uncluttered presence at display and text sizes.