Sans Normal Vigum 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Rawson' by Latinotype, 'Acto' and 'Prelo Pro' by Monotype, and 'Facto' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, friendly, contemporary, energetic, impact, motion, approachability, modernity, clarity, oblique, rounded, soft-cornered, geometric, compact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are generously radiused (notably in C, G, O, S) while joins and terminals often finish with subtle angled cuts, creating a crisp but softened silhouette. Proportions feel compact with broad bowls and sturdy stems; counters are relatively open for the weight, supporting clear word shapes. The numerals are similarly robust and slightly slanted, matching the letterform rhythm and maintaining strong, even color in lines of text.
Best suited for attention-grabbing typography such as headlines, posters, and promotional graphics where its weight and slant can carry the message. It also fits contemporary branding and packaging that benefits from a bold, friendly voice, and it naturally aligns with sport- and motion-oriented themes. For longer passages, it works most effectively at larger sizes where the compact, heavy forms have room to breathe.
The overall tone is confident and energetic, with a forward-leaning stance that suggests motion and momentum. Rounded forms keep it approachable and friendly, while the dense weight and tight rhythm add punch and assertiveness. It reads as modern and practical rather than delicate or formal.
The font appears designed to deliver high-impact communication with a sense of speed and modernity, while preserving approachability through rounded geometry. Its consistent stroke behavior and sturdy proportions suggest an emphasis on strong texture, quick recognition, and a unified typographic voice across letters and figures.
The design balances circular geometry with occasional angular moments, especially at terminals, which helps avoid a purely bubbly feel. In text, the oblique angle is pronounced and consistent, giving headlines a strong directional emphasis and a cohesive, sporty cadence.