Sans Normal Lukup 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Mr Eaves XL Modern' by Emigre, 'Neue Reman Sans' by Propertype, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merchandise, sporty, punchy, confident, energetic, retro, impact, motion, branding, headline emphasis, athletic tone, oblique, blocky, compact, rounded, heavy.
A heavy, oblique sans with broad, compact letterforms and rounded counters. Strokes stay largely uniform, producing solid silhouettes with minimal modulation, while terminals are clean and blunt rather than flared. Curves are generous and circular, and joins are sturdy, giving the shapes a tightly packed, muscular rhythm. Numerals and capitals share a consistent, weighty presence suited to large sizes.
This font is best suited to headlines, posters, and short emphatic statements where its mass and slant create immediate impact. It fits sports branding, apparel/merch graphics, packaging callouts, and display typography for energetic promotions. For longer passages, it works more effectively in brief blocks or large-scale settings where counters remain open and the oblique rhythm doesn’t overwhelm readability.
The overall tone is assertive and high-impact, with an energetic, sporty slant that reads as dynamic and forward-moving. Its dense black shapes and rounded construction suggest a friendly kind of toughness—more action-oriented than formal—evoking retro athletic and advertising aesthetics.
The design appears intended to deliver a bold, motion-driven display voice: a sturdy sans with rounded geometry and an oblique stance that reads quickly and feels active. Its consistent weight and compact forms emphasize presence and durability over delicate detail.
The strong slant and thick strokes amplify motion but can reduce interior clarity at smaller sizes, especially in dense text. Spacing appears intentionally tight, supporting headline use where compactness and massing are desirable.