Sans Normal Lurip 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croma Sans', 'Equip', 'Foro Sans', and 'Qubo' by Hoftype; 'Fact' by ParaType; 'Core Sans A', 'Core Sans N', and 'Core Sans N SC' by S-Core; and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, punchy, playful, confident, impact, speed, attention, bold branding, display emphasis, slanted, soft corners, chunky, rounded, compact.
A heavy, slanted sans with compact, rounded forms and a broadly geometric construction. Strokes are consistently thick with minimal modulation, producing dense counters and a strong, even color in text. Terminals tend to be softly squared rather than sharp, and many letters show subtle shearing that reinforces the forward-leaning rhythm. The overall spacing feels sturdy and tight, optimized for impact rather than delicate detail.
Best suited to display settings where strong presence is needed—headlines, posters, and promotional graphics. It can work well for sports and fitness branding, bold packaging callouts, and short UI/marketing labels where legibility at a glance matters more than typographic subtlety. For longer passages, it is most effective in brief bursts such as pull quotes or banners.
The tone is bold and kinetic, with a forward motion that reads as sporty and assertive. Its chunky curves and softened corners add a friendly, slightly playful edge, keeping the weight from feeling harsh or industrial. In longer lines it projects urgency and confidence, lending itself to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, pairing geometric, rounded letterforms with dense stroke weight for immediate visibility. It prioritizes a cohesive, high-energy texture that reads quickly and holds up in large, attention-driven applications.
The numerals and lowercase show the same robust, rounded logic as the capitals, maintaining a cohesive texture across mixed-case settings. The forward slant is strong enough to be a defining personality feature, and the thick joins and compact apertures make small sizes feel more blocky than airy.