Sans Normal Luroh 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Moula' by 38-lineart, 'Gltp Starion' by Glowtype, 'Moveo Sans' by Green Type, 'Taz' by LucasFonts, 'Fact' by ParaType, and 'Boxley' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, urgent, punchy, modern, confident, grab attention, convey speed, add impact, project strength, forward-leaning, geometric, blocky, compact counters, tight spacing.
A heavy, forward-leaning sans with broad proportions and compact internal counters. Letterforms are built from sturdy, rounded geometry with squared-off terminals and minimal modulation, producing a dense, high-impact texture in text. Curves (like O/C/S) read smooth and continuous, while diagonals and joins (A/V/W/K/X) are sharp and decisive. The numerals are similarly robust and rounded, with strong silhouettes that stay legible at display sizes.
Best suited to display applications where impact and momentum matter—headlines, posters, sports or fitness branding, packaging callouts, and promotional graphics. It can also work for short subheads or labels where strong contrast against the background is needed, but its dense forms are less ideal for long reading at small sizes.
The overall tone is energetic and assertive, with a fast, motion-driven slant that feels sporty and promotional. Its mass and compressed counters give it a determined, no-nonsense voice suited to attention-grabbing statements.
The design appears intended to deliver a forceful, contemporary display voice with a strong sense of motion. It balances rounded, geometric construction with aggressive weight and slant to create a bold, attention-forward typographic signature.
Uppercase shapes are compact and weighty, and the lowercase maintains a consistent, simplified construction that prioritizes bold silhouettes over fine detail. The italic angle is pronounced enough to suggest speed while keeping forms stable and grounded, especially in round letters and bowls.