Sans Normal Lirek 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Whitney' by Hoefler & Co., 'Agent Sans' by Positype, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, playful, punchy, friendly, retro, sporty, impact, energy, approachability, motion, display, rounded, chunky, bouncy, soft-cornered, compact.
A heavy, forward-slanted sans with rounded, softened terminals and broadly curved bowls. Strokes are sturdy and largely uniform, with a slightly “pushed” diagonal rhythm that gives letters a lively, leaning stance. Counters are moderately open for the weight, and curves dominate over sharp joins, producing smooth, compact silhouettes. Spacing reads even and headline-oriented, with some glyphs showing subtly asymmetric shaping that enhances the energetic feel.
Best suited to short, high-impact settings such as headlines, logos, and promotional graphics where a strong, energetic voice is needed. It can work well on packaging and brand systems that want a friendly, retro-leaning punch, and in sports or lifestyle contexts where movement and emphasis are desirable.
The overall tone is bold and upbeat, combining friendliness with momentum. Its slanted posture and chunky curves evoke a casual, sporty confidence that feels approachable rather than formal.
Designed to deliver maximum impact with a warm, rounded sans structure and a built-in sense of motion from the slant. The letterforms prioritize bold presence and readability in display use while keeping an informal, personable character.
Uppercase forms appear compact and impact-driven, while lowercase shapes keep the same rounded construction and maintain clarity at display sizes. Numerals follow the same stout, curved logic, reinforcing a consistent, poster-ready texture across mixed text.