Sans Normal Lidot 3 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Kohinoor Latin' and 'Kohinoor Tamil' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, punchy, modern, impact, motion, attention, bold branding, display clarity, slanted, chunky, rounded, compact, soft corners.
A heavy, slanted sans with compact, rounded forms and broadly uniform stroke thickness. Curves are smooth and full, with subtly softened joins that keep the texture dense rather than spiky. Counters are fairly open for the weight, while terminals tend to be blunt and clean, producing a strong, even typographic color. The overall rhythm is forward-leaning and lively, with sturdy proportions that hold up well at display sizes.
Best suited for large-scale typography such as headlines, posters, and short promotional copy where impact and speed are desired. It also fits branding and packaging that benefit from a bold, modern voice, especially in sporty or youth-oriented contexts.
The font projects momentum and assertiveness, combining a sporty, contemporary feel with approachable roundness. Its strong mass and consistent color read as confident and promotional, suited to attention-grabbing messaging without feeling harsh.
Likely designed to deliver maximum impact in a compact, forward-leaning style—pairing strong, rounded construction with an energetic slant for contemporary display typography.
Uppercase shapes maintain solid, simplified silhouettes, while lowercase forms stay compact and highly readable, reinforcing a bold, headline-oriented presence. Numerals are similarly robust and clear, matching the same rounded, punchy construction.