Sans Superellipse Genud 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Absolut Pro' by Ingo, 'Jasan' by Storm Type Foundry, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, playful, punchy, retro, friendly, impact, motion, approachability, branding, rounded, bulky, slanted, compact, soft-cornered.
A very heavy, slanted sans with rounded-rectangle construction and soft corners throughout. Strokes are uniform and dense, with compact counters and broad, flattened curves that give letters a slightly compressed, superelliptical feel. Terminals are smoothly finished rather than sharply cut, and the overall rhythm is energetic, with a forward-leaning posture and subtly lively widths across characters. Numerals and lowercase follow the same chunky geometry, prioritizing solid silhouettes and high ink coverage over open interior space.
Best suited for display settings such as headlines, posters, sports or fitness branding, and punchy packaging callouts where its slanted weight can project energy. It can also work for short logotype-style wordmarks and subheads, but extended body text may feel heavy due to the compact counters and high overall density.
The font reads bold and upbeat, with a sporty, headline-driven confidence. Its rounded massing keeps the tone approachable and friendly, while the pronounced slant adds motion and a sense of speed. Overall it suggests retro athletic branding and energetic display typography rather than quiet neutrality.
This design appears intended to deliver maximum impact with a fast, dynamic stance while staying friendly through rounded, superelliptical forms. The goal seems to be a contemporary-retro display voice that remains legible and cohesive across uppercase, lowercase, and numerals.
The heavy weight and tight counters make small sizes feel dense, but the simple, rounded forms maintain strong shape recognition at larger sizes. The superelliptical curves and softened corners create a consistent, cohesive texture across mixed-case text and numerals.