Slab Contrasted Ammo 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Kate Slab Pro Expanded' and 'Kate Slab Pro Ultra Expanded' by Monday Type (names referenced only for comparison).
Keywords: posters, sports branding, packaging, signage, editorial display, western, athletic, headline, retro, assertive, impact, heritage, rugged, clarity, branding, slab serif, blocky, bracketed, ink-trap, rounded joins.
A heavy slab-serif design with broad proportions, sturdy vertical stems, and prominent square-ended serifs that read as strongly bracketed in many letters. Curves are generously rounded and the counters stay open, helping the dense weight remain legible at display sizes. Stroke endings and joins show small notches/ink-trap-like cut-ins in places, giving the shapes a slightly engineered, stamped feel rather than a purely geometric one. The overall rhythm is steady and compact, with short extenders and a robust, low-detail construction that emphasizes mass and clarity.
Best suited to headlines, posters, and large-scale titling where its heavy slabs and wide build can carry impact. It also works well for sports and team-style branding, badges, and packaging labels that benefit from a traditional, hard-working voice. In dense paragraphs it may feel heavy, but for short bursts of text it maintains strong readability and presence.
The tone is confident and attention-grabbing, with a classic collegiate and western-woodtype flavor. Its chunky slabs and wide stance suggest strength and tradition, making it feel bold, reliable, and slightly nostalgic rather than delicate or refined.
The design appears intended to deliver maximum impact with a familiar slab-serif silhouette, combining woodtype-inspired mass with practical, open counters for clear display use. Subtle cut-ins at joins add a crafted, print-forward character that reinforces a rugged, heritage mood.
Uppercase forms are particularly monumental, while lowercase stays sturdy with simple, sturdy bowls and terminals. Numerals match the same blocky, slab-supported structure, keeping the set visually consistent for signage and titling.