Serif Normal Numu 7 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Estratto' by Isaco Type and 'Frasa' by Tokotype (names referenced only for comparison).
Keywords: headlines, editorial, book titles, posters, branding, traditional, authoritative, formal, scholarly, classic tone, strong emphasis, editorial readability, heritage feel, bracketed, oldstyle, calligraphic, sturdy, crisp.
A robust serif with pronounced thick–thin modulation and bracketed, wedge-like serifs. The curves are full and rounded with a slightly calligraphic tension, while stems stay firm and vertical for a steady, upright posture. Capitals read broad and weighty, and the lowercase shows compact joins and generous bowls, giving a dense, text-ready rhythm. Numerals and punctuation match the same strong contrast and confident, slightly sculpted terminals.
Well-suited to headlines, book and magazine typography, and title work where a classic serif voice is desired. It can also support branding and display settings that benefit from a stately, traditional character and strong page presence.
The overall tone feels traditional and authoritative, with a bookish, editorial presence. Its strong contrast and prominent serifs suggest seriousness and heritage, while the rounded shapes keep it from feeling overly rigid.
The font appears intended to deliver a classic, conventional serif look with heightened emphasis and strong typographic color, balancing traditional bookish forms with a bold, display-capable presence.
The design leans toward an oldstyle-influenced texture: open counters, substantial bowls, and serifs that feel carved rather than mechanical. In the sample text the weight and contrast create a dark, emphatic color on the page, especially at larger sizes.