Sans Normal Amkev 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Gotham' by Hoefler & Co., 'Almarose' by S&C Type, and 'Duty' by T-26 (names referenced only for comparison).
Keywords: ui text, body copy, captions, forms, editorial subheads, modern, neutral, practical, straightforward, professional, clarity, utility, readability, neutrality, consistency, clean, crisp, even color, open counters, smooth curves.
A clean sans with largely rounded construction and smooth, continuous curves paired with straight, stable strokes. Terminals are mostly squared or gently softened rather than flared, keeping the silhouette crisp. Counters are open and the letterforms maintain consistent stroke behavior, producing an even texture in words and good legibility at a range of sizes.
Well suited to UI text, product copy, dashboards, and general digital typography where a calm, consistent voice is needed. It also works for editorial subheads, captions, forms, and instructional content, and can scale to larger sizes for simple, minimal branding or signage when a neutral sans is desired.
This typeface feels modern, neutral, and workmanlike, with a straightforward tone that doesn’t call attention to itself. Its clean rhythm and even color read as dependable and practical, leaning more toward clarity than personality.
The design appears intended as a general-purpose sans that stays unobtrusive while maintaining clear letter recognition. Its restrained detailing and consistent geometry suggest an aim for reliable readability in everyday interface and editorial settings rather than expressive display styling.
Uppercase shapes appear sturdy and balanced, while lowercase forms keep a simple, contemporary feel with clear apertures and uncomplicated joins. Numerals match the same restrained construction, supporting straightforward data and text settings.