Sans Normal Doney 7 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Graphie' by Dharma Type (names referenced only for comparison).
Keywords: ui labels, body text, editorial, signage, presentations, clean, modern, friendly, neutral, airy, versatility, legibility, modernity, neutrality, geometric, rounded, monoline, open counters, rational.
This is a clean, monoline sans with rounded, largely geometric construction and generous interior space. Curves are smooth and near-circular in forms like C, O, and G, while straight-sided letters keep crisp terminals and consistent stroke endings. Proportions feel spacious, with open apertures and simple, unadorned joins; diagonals (A, V, W, X) are sharp and evenly weighted, and the overall rhythm stays calm and uniform across the set. Numerals follow the same straightforward, rounded logic, with clear differentiation and minimal detailing.
It performs well for user interfaces, product copy, and general-purpose editorial text where clarity and a calm typographic color are needed. The open forms and even rhythm also suit wayfinding and informational signage, as well as presentation decks and marketing materials that benefit from a modern, approachable voice.
The tone is contemporary and approachable, with an understated neutrality that avoids either stark technical severity or overt personality. Its roundness and open spacing give it a friendly, breathable feel suitable for everyday interface and brand communication.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency, using geometric roundness and restrained detailing to stay broadly usable across text and display contexts.
Lowercase forms are simple and highly legible, with single-storey a and g contributing to a casual, modern texture. Round punctuation and dots are neatly proportioned, and the overall silhouette reads smoothly in paragraph settings without calling attention to individual letter quirks.