Sans Normal Danun 17 is a light, narrow, low contrast, upright, normal x-height font visually similar to 'Ghosta Neue' by Black Studio (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, neutral, technical, minimal, clarity, neutrality, modernity, utility, monoline, open counters, airy, geometric, crisp.
This typeface is a monoline sans with slim strokes, smooth round curves, and generally even weight distribution. Letterforms feel compact and vertically oriented, with generous internal space in bowls and open apertures that keep shapes from clogging at small sizes. Terminals are clean and unembellished, and the overall rhythm is orderly, with restrained curves and straightforward construction across capitals, lowercase, and numerals. Descenders are moderately long and the punctuation and dots appear small and precise, reinforcing a neat, engineered texture in text.
It works well for interface labels, product copy, and general editorial typography where a clean, unobtrusive sans is desired. The light, tidy texture also suits wayfinding and presentation materials, and it can support contemporary brand systems that need a minimal, understated voice.
The overall tone is contemporary and restrained, prioritizing clarity over personality. It reads as calm and matter-of-fact, with a subtle technical character that suits information-forward communication rather than expressive display.
The design intention appears to be a clear, modern sans that delivers a quiet, consistent reading experience with minimal stylistic distraction. Its geometry and restrained detailing suggest it was drawn to perform reliably across practical, information-heavy contexts.
In the samples, the type maintains a smooth, even color and consistent spacing that supports continuous reading. Rounded characters such as O/C/e keep a clean circular logic, while straight-sided forms like H/N/M and the numerals retain a crisp, schematic feel.