Sans Normal Itliy 4 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, logos, sportswear, techy, sporty, futuristic, assertive, industrial, impact, modernity, speed, tech tone, display use, geometric, rounded, extended, blocky, aerodynamic.
A heavy, extended sans with broad proportions and a strong horizontal stance. Curves are built from smooth, rounded shapes while terminals are frequently sliced on a diagonal, giving counters and joins a crisp, engineered feel. The stroke weight is consistently robust, with compact apertures and dense internal spaces that create a solid, poster-like texture. Numerals and capitals feel especially wide and stable, and the overall rhythm reads as clean and controlled rather than organic.
Best suited for headlines, display typography, and short blocks of copy where its dense weight and wide forms can read clearly at larger sizes. It works well for branding and logo wordmarks that want a modern, engineered character, and it’s a natural fit for sports, automotive, tech, and industrial-themed graphics. In extended paragraphs at smaller sizes, the compact apertures and heavy color may feel intense.
The font conveys a confident, high-impact tone with a contemporary, techno-leaning flavor. Its diagonal cuts and wide geometry suggest speed and machinery, producing an energetic, sporty voice. The overall impression is bold and attention-grabbing, suited to statements that need to feel modern and forceful.
The design appears intended to deliver maximum visual impact with a modern, geometric voice, combining rounded construction with angled terminal cuts for a more technical, speed-forward character. Its wide stance and consistent weight suggest a focus on bold display use where clarity and presence matter more than subtlety.
Diagonal cuts recur across multiple letters (notably in angled joins and terminal treatments), creating a distinctive “shaved” silhouette that differentiates it from purely rounded grotesks. Round letters retain generous curvature, but the tighter apertures and sturdy stems keep texture dark and compact, especially in longer lines of text.