Sans Normal Jiroy 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Presta' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, industrial, techno, confident, loud, maximum impact, modern branding, athletic feel, high visibility, compact texture, rounded, blocky, compact, geometric, smooth.
A heavy, rounded sans with broad proportions and compact interior counters. Curves are built from clean, circular geometry, while joins and terminals often resolve into shallow angles or straight cuts, creating a slightly aerodynamic, machined feel. The uppercase is wide and stable with strong horizontals, and the lowercase keeps a tall, sturdy presence with generous bowls and short extenders. Overall spacing reads even and intentional, producing a dense, high-impact texture in lines of text.
Best suited for headlines, posters, and brand marks where maximum impact and a contemporary, athletic voice are needed. It also works well on packaging and signage that benefits from a dense, high-contrast silhouette at larger sizes, especially in short phrases or stacked lines.
The letterforms project a bold, assertive tone that feels contemporary and performance-oriented. Its wide stance and smooth, engineered curves suggest speed, strength, and modern utility, leaning toward sporty and tech-forward branding rather than quiet neutrality.
The design appears intended as a high-impact display sans that combines geometric roundness with engineered cuts to feel modern and powerful. Its proportions and compact counters prioritize presence and recognizability over delicate detail, aiming for strong brand recall in prominent contexts.
Round characters like O, C, and G show flattened sides and tight apertures, which boosts punch at display sizes but makes counters feel compact. Diagonals and angled cuts in letters such as A, V, W, X, and Z reinforce a dynamic, forward-leaning energy even while the design remains upright.