Sans Normal Itlos 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection and 'Rice' by Font Kitchen (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, techy, assertive, modern, impactful, attention, clarity, modernity, bold branding, rounded, geometric, blocky, compact, sturdy.
A heavy, broad sans with rounded geometry and softened corners throughout. Strokes are thick and steady with clean terminals, and counters tend toward compact, near-rectangular ovals that stay open for legibility at display sizes. Uppercase forms feel expansive and stable, with wide bowls and generous horizontal spans, while lowercase keeps a straightforward, built-from-shapes construction (single-storey a and g) and a sturdy rhythm. Diagonals and joins are crisp, giving the overall silhouette a dense, confident color on the page.
Best suited to headlines, posters, and prominent branding where high impact is needed. It also works well for packaging and signage that benefit from clear, sturdy letterforms and a contemporary, rounded sans character.
The tone is bold and no-nonsense, projecting strength and modernity rather than delicacy. Its rounded geometry keeps it approachable, while the sheer mass and width lend a sporty, industrial energy suited to attention-grabbing messaging.
The design appears intended for maximum presence and quick recognition in display settings, combining geometric roundness with dense strokes to balance approachability and strength.
The figures match the alphabet’s solid, rounded construction and read well as a cohesive set. The overall spacing and wide proportions create strong horizontal momentum, making it particularly effective when set large and with ample breathing room.