Sans Normal Arbeh 17 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, editorial, signage, ui design, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, neutrality, accessibility, geometric, open, crisp, airy, minimal.
A clean sans with geometric, rounded construction and low stroke contrast. Curves are smooth and near-circular in letters like O and C, while straight-sided forms (E, F, H, I, L) keep a crisp, engineered feel. Terminals are generally straight and uncluttered, with open apertures and generous internal counters that support clarity. The lowercase shows a single-storey a and g, compact shoulders, and simple, vertical stems; numerals are straightforward and evenly drawn with round bowls and steady proportions.
Well-suited to contemporary branding systems, editorial titling, and signage where clear, open forms are important. It also fits product interfaces, dashboards, and presentation typography thanks to its tidy geometry and steady texture at larger text sizes.
The overall tone is modern and neutral, with a friendly edge coming from the round forms and open counters. It reads as practical and approachable rather than expressive or decorative, lending a calm, contemporary voice to headlines and UI-style copy.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and even color while maintaining a gently rounded, geometric personality. It aims to be adaptable across display and general-purpose settings without calling attention to stylistic quirks.
Rhythm is even and consistent, with clear separation between similar shapes and a balanced mix of circular and rectilinear silhouettes. The punctuation and dots appear round and clean, reinforcing the geometric theme and keeping textures smooth in running text.